Employer Brand Manager

In a trilateral initiative between the German Employer Branding Academy, the WU Executive Academy at the Vienna University of Economics and Business and the TUM School of Management, this Certificate Program provides a user-oriented approach to Employer Branding. Learn how to build and control your employer’s brand, activate the right team members, raise identification with the company and increase employee motivation.

This Certificate Program provides the tools and instruments for mastering all stages of the Employer Branding process. Students receive a step-by-step guide on how to transform their employer into a brand – efficiently and systematically. The course features comprehensive real-life case studies and tried-and-tested management tools. Next to mastering the skill-set of an efficient Employer Brand Manager, students cultivate a critical perspective for analyzing employer brands within a wider economic context.

Presented in Cooperation With:

WU_Wien      deba_logo       ZSM_Logo

Target Group:

This extra-occupational Certificate Program aims to provide advanced training to managing directors, regional and business unit managers, as well as executives in medium-sized businesses, corporations and public sector institutions. It is aimed at specialists from the fields of human resources, corporate communications as well as marketing, who are looking to position themselves for the role of Brand Manager in their organization by acquiring the necessary academic skills with this certificate.


  • University or College Degree (Bachelor and higher) in any faculty. Minimum two years of professional experience.
  • For leadership personnel without academic degrees: Minimum four years professional experience.

Course Number



4 modules, 2 days each (Fridays 10:00am – 6:00pm and Saturdays 09:00am – 5:15pm)

Course Dates

Course Dates – Spring 2018

Modul 1: 04. – 05.05.2018
Modul 2: 18. – 19.05.2018
Modul 3: 15. – 16.06.2018
Modul 4: 21. – 22.09.2018

04 May, 2018 – 22 September, 2018

Course Dates – Autumn 2017/2018

Module 1: 17. – 18.11.2017
Module 2: 01. – 02.12.2017
Module 3: 19. – 20.01.2018
Module 4: 23. – 24.02.2018

17 November, 2017 – 24 February, 2018



Tuition Fee

€ 6,800 (exempt from value added tax (VAT) for participants from Austria and Switzerland, plus VAT for participants from Germany).

Contact us

Get in touch

Annerose Kiesel, Dipl.-Päd.

Annerose Kiesel, Dipl.-Päd.

Program Manager

Our alumni say

“Finally, it was high time for such a Certificate Program! This is the next step towards a professional framework for this field and a defining moment for an exciting career path.”

Nils Becker
Nils BeckerProject Director Employer Branding, Techniker Krankenkasse
(Course Participant in Spring 2013)

“Particularly valuable are the business world examples and experiences the lecturers and participants have made in Employer Branding. The intensive exchange gave me new impulses for pushing the topic in my organization.”

Kerstin Minderlein
Kerstin MinderleinHR Marketing | TÜV SÜD AG, Munich, Germany

„I joined the certificate course Employer Brand Manager in order to be fit in a promising area of work and to better understand the interrelated processes in a business related to Employer Branding.”

Reto Müller
Reto MüllerHead of HR Consulting | Helvetia Insurance, Basel, Switzerland