Sustainability, Innovation and Change
Would you like to explore marketing-related subjects such as customer and sales management? Are you looking for inspiration and new impulses in the fields of innovation development and sustainable management? Or would you like to advance your personal skills in the fields of online marketing and social media engagement? Then you have come to the right place.
Change Management: Successfully Driving and Communicating Change
Change is part of the daily challenges facing companies and organizations. One of the key responsibilities of business leaders lies in planning and guiding change processes while overcoming resistance and gaining acceptance for new approaches within their organization. This Executive Training provides the necessary tools for change management and change communications, based on real-life applications and the latest research in this segment. Leading experts from the fields of business and research will discuss successful approaches, strategies and tools for change management and change communications for a broad range of different change scenarios.
Based on current best-practice cases, participants are invited to apply their insights. For added practical relevance, you may present your own change scenarios and explore solutions with expert lecturers and your cohorts.
Innovation Management: Investing into Future Success
Every competitive organization relies on innovation as a cornerstone of its growth strategy. Innovation guarantees long-term success in businesses on any scale. This applies to manufacturing companies – in high-tech and low-tech industries – as well as service-oriented organizations. At the core of every successful innovation management pipeline lies the ability to leverage ideas into market-ready products and services.
This seminar presents practice-oriented strategies used by leading corporations to identify, organize and profit from innovations. Drawing on a wide number of case studies and real-life examples, we present the latest scientific findings together with their potential to serve as tools for managing innovation processes in organizations on a daily basis.
Facebook, YouTube and LinkedIn – social networks are connecting customers, employers and organizations on a global scale. But when it comes to managing social media initiatives, every company applies different strategies with a varying level of maturation and success. How does your company stack up against the competition? And what are some proven strategies for increasing social media impact?
Further questions include: What kinds of insights can be found in current international studies on social networks? What is the role of ‘social media’ in corporate culture? Where do social media factor into the company structure, and what departments are cultivating the company’s presence – and are they working in synch? Realistically, what are the opportunities for your organization unlocked by these communication channels? Do companies and their structures change because of new online communication tools?
Strategic Business Development
Strategic Corporate Management
In light of an increasingly complex word economy and heightened competition across markets, the role of strategic corporate management is increasing. Effective business leaders need to be able to plan proactively, systematically and with long-term perspective in order to position their companies sustainably and consistently.
This course presents the fundamental aspects of strategic corporate management that have proven to be the make or break behind any company’s success. Participants learn to apply scientifically founded concepts for analyzing the market opportunities and (core) competencies of organizations. Based on these fundamentals, we present opportunities for the conceptualization, evaluation and implementation of strategies for business segments and corporations.
Over the past two decades, computers and the Internet have radically transformed the world (economy). In the two decades ahead, the principle of sustainability will spawn entirely new breed of decision-making processes. The main challenges facing companies and organizations will be demographic shifts, scarcity of natural resources and market insecurities on a global scale.
This seminar series provides companies with the right tools to future-proof their success, including stakeholder analysis, environmental management systems and frameworks for sustainability innovations.
- Module 1: Stakeholder Analysis and Stakeholder Dialogue
- Module 2: Environmental Management Systems
- Module 3: Sustainability Innovations
Topics on demand
How about personalizing your Business Studies and Management courses to your liking? In this segment, we have compiled additional continuing education programs available at the TUM School of Management.
Your company may book these courses according to your specific education needs either as seminars, intensive learning sessions, or customized programs. Just ask us, we are here to help you tailor a course program to develop leadership competence in your business optimally.