In a trilateral initiative between the German Employer Branding Academy, the WU Executive Academy at the Vienna University of Economics and Business and the TUM School of Management, this Certificate Program provides a user-oriented approach to Employer Branding. Learn how to build and control your employer’s brand, activate the right team members, raise identification with the company and increase employee motivation.
This Certificate Program provides the tools and instruments for mastering all stages of the Employer Branding process. Students receive a step-by-step guide on how to transform their employer into a brand – efficiently and systematically. The course features comprehensive real-life case studies and tried-and-tested management tools. Next to mastering the skill-set of an efficient Employer Brand Manager, students cultivate a critical perspective for analyzing employer brands within a wider economic context.