Digital Coach Emma

Learning Innovations in Leadership Development: Digital Coach

In cooperation with

Everskill’s expertise meets our leadership excellence to create Emma – the digital coach to support leaders of tomorrow in EMBA- and Customized-Programs at TUM School of Management Executive Education Center

The Executive MBA is the flagship of TU Munich’s School of Management and its Executive Education Center (EEC). The program ranks among the 30 best EMBA programs in Europe. Participants of the EMBA do not only benefit from the innovative setup, but also from the integration of new learning formats as well as the latest research carried out at TU Munich.

Having the aspiration to be leading-edge in the field of learning innovation, the TUM School of Management Executive Education Center decided to partner with everskill. Our aim was to make use of the potentials of educational technologies to foster leaders’ learning and personal development. Emma complements our long established and successful leadership development approach, which combines reflection and feedback on our participants’ daily leadership practices.

Based on their experience, the Leadership Development experts Dr. Ellen Schmid and Dr. Kristin Knipfer and experts from everskill jointly developed learning goals and tailor-made content for our leadership trainings. During the contracting phase of the class room session, the participants set individual action plans based on these learning goals. Emma then supported and motivated the participants in the months after the module to work on their goals and provided additional content.

Thomas Münch, Senior Manager Digital Innovations & Leadership at TUM School of Management Executive Education Center: “A question which has been occupying us for a long time was ‘How can we make sure, that our EMBA participants do not only receive the best education, but also support them in applying what they learned in daily business in their companies?” – With Emma, the digital coach by everskill, we are now closing this gap and support our EMBA participants to become a better leader in their daily business life.

Our avatar Emma stands for the importance of personal interaction and dialogue in our leadership trainings. This enables us to support the participants in developing their individual leadership potential.” says Dr. Ellen Schmid, Leadership Expert at TUM School of Management.

EMMA is designed to facilitate goal-setting, to foster the development of behavioral routines to achieve these goals, and to prompt leaders’ self-reflection. We are glad to see that EMMA successfully increases the engagement of leaders in proactive learning behaviors and prevents relapses in transfer of training.

The EMBA’s are enthusiastic about the opportunity to work with Emma, and so are the trainers. Senior Researcher and Leadership Expert Dr. Kristin Knipfer emphasizes the value add of Emma: “I found in my research that leaders are faced with the challenge of putting the training content into practice. That’s why I am so enthusiastic about the opportunity to […] help them implement the leadership techniques they have learned in their daily leadership routine.

TUM School of Management Executive Education Center and everskill plan to further develop Emma’s skills as digital coach in order to serve the needs of lifelong learners and participants of TUM School of Management Executive Education Center’s degree- and customized-programs and their journey to become their own ideal leader.

Emma is now available in our Executive MBA and Executive MBA in Business & IT.


Thomas Münch


Dr. Kristin Knipfer


  Help & Contact
close slider
How can we help you
Corona virus updates
for our Students

Thomas Münch
Senior Manager Digital Innovations & Leadership

49 89 289 26763
Thomas Münch

Dr. Kristin Knipfer
Senior Researcher Leadership Development & Educational Technologies

49 89 289 28474
Dr. Kristin Knipfer

Request CV assessment
to check which program is right for you

Meet the team
running the EEC
Get our address
for visitors or postal
We're here to help you